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Photographers, you don’t have an SEO problem.
Welcome to Jordan’s Daily Email, a newsletter for photographers looking to improve their brand. If you’d like to sign up, you can do so here. Or just read on…
- Your time is better spent on things you actually understand
- SEO is a tactic, not a marketing strategy
Know Your Limits and Contain Your Ego
Stop trying to learn the coding/hacker secrets of SEO.
You lack the web/computer data science knowledge to even begin to understand how Google’s algorithm works. You are lying to yourself, a photographer if you think you can outsmart some Yoast employee or SEO consultant.
Would you hire that SEO tech girl to cover a wedding for you?
They might do a good job, but do you trust that they’ll do as good a job as you?
SEO: The Distraction for a Deeper Problem
There are tactics and then there are strategies.
Tactics work.
Strategies work even better.
The reason we feel that SEO is our main problem is because it’s a clear, measurable result. You search your keyword and you don’t appear. Simple as that.
