✋ Stop Saying “Like, Comment & Subscribe” on YouTube. Here’s Why…
🚀 Startups! If you want to grow your user base on YouTube…
Stop mindlessly repeating, “Like, Comment & Subscribe”.
🧟♂️ Your YouTube audience is suffering from “Banner Blindness”…
Where audiences are numb to overly-repeated call-to-actions (CTAs). Your audience is so numb to that classic YouTube phrase that you might as well say, “Be sure to blah, blah, blah! Thanks for watching!” And by repeating this ancient phrase, you’re training your audience to disengage at the end of your videos.
Act like a standard channel, get standard results:
📉 Audiences disengage at the end of the video
📉 They learn to ignore the last 20% of your video
📉 Engagement goes down
📉 Watchtime goes down
🔥 Your channel goes down.
😴 Re-engage your sleepy audience…
After the 50% mark…your audience will get a little numb to your video because we are constantly craving novelty.
Again, your YouTube audience has been trained to disengage because so many standard YouTube channels copy the same boring playbook: Big bang at the beginning and then a fizzle until the end until the final sleeping pill is dosed, “Be sure to like, comment, and subscribe…zzzz”
💥 Give a “NEW” & “SPECIFIC” call-to-action in every video.
The best example of a new and specific CTA is from Ryan Humiston on YouTube. After he’s done training you on biceps, you’re liking gonna wanna train your triceps.
So what does he do? He leads you EXACTLY there. He calls you out!
“And if you liked that bicep video, here’s my best tricep video. Click here.”
Great YouTube channels train their audiences to stay engaged until the very end by offering something new each and every time.
Here are some great SPECIFIC CTAs to end your videos:
📈 Get a Free Trial using the code “ABC” (a code specific to your video)
📈 “If you liked X, then you should watch Y”
📈 “If you watched this far, then leave the comment, ‘33’, for making it 33 minutes into the video”
📈 Want to watch the entire series, click here.
People will naturally like, comment, and subscribe. Stop wasting that mental real estate and lead your audience to something NEW and SPECIFIC.
This post was created with Typeshare
