The Hook & Bullet Script™ for YouTube

⚓ [Hook]

Say something about your topic that is provocative but true in your opinion. Take a stable concept and let your audience know that there’s a better or newer way of looking at this “stable” concept.

“Most people think that you need to record all your online course lessons before actually selling it…”

Now that people are interested in this video, it’s time to get their full commitment. Tell them EXACTLY what is in this video. This should feel like a spoiler.

Use the phrase, “..in this video…” Don’t waste people’s time.

“Hi, I’m Jordan, and in this video, we’re going to cover the three strategies to pre-selling your online course. #1 is Market Research, #2 is Creating your sales page, and #3 is Building your waitlist.”

At this point, 90% of viewers have made their choice: Keep watching or move on to the next video.

Deliver your BEST point first. This is not a VH1 countdown. Let me repeat this, put your BEST point first.

Your 2nd best point.

Your 3rd best point.

Wrap up the video again by using the phrase “..in this video…” And then double down on your best point. Think of it as your best takeaway or final warning.

“In this video, we talked about the top 3 strategies to pre-selling your course. It is so important to do your market research before attempting this…”

Use ONE call-to-action per video. Subscribe, Like, Comment, Visit my website, OR watch this next video. Choose ONE of these suggestions. People stop listening after the first CTA.

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