đ´ This ONE App Doubled Our YouTube Livestream Viewers OvernightâŚand itâs FREE.
As a course creator, when you take someone elseâs course, become an observer.
One of my biggest observations from Ship30 was their Events app for their live calls: Lu.ma. There are many problems with livestreaming on YouTube, hereâs how Luma solves the 4 major issues:
đ Problem #1: Built-in Reminders
The best copywriting tip: Tell âem once, tell âem again, tell a third time.
Our audienceâs lives are so busy that they need to be constantly reminded about your upcoming event. The only thing available from YouTube is that it will post your LIVE thumbnail in the Subscription feed that says âUpcomingâ.
But unless the event is happening in the next 10 minutes, viewers are HIGHLY unlikely to 1) stick around or 2) remember the event.
Luma has built-in reminder emails 1-hour and 5-minutes before the show starts.
đ Problem #2: Communicate Directly with Your Audience
During a livestream, you will have technical difficulties â guaranteed.
Weâve been 10 minutes past the showtime still trying to fix our microphones. Wouldnât it be nice to be able to send out a quick email to everyone that your showâs going to be delayed or postponed? On YouTube, you really donât have that option.
Donât leave your audience in the dark.
𤊠Problem #3: Feedback
So how did you do? How was the livestream?
You donât knowâŚwell letâs fix that. Luma will send out a post-show email thanking your audience for attending and then asking them for feedback. Since weâve used Luma, our feedback loop has gone from one comment per show to 20!
Remember, youâre making a show for them â not you. So listen carefully.
đ Problem #4: Growing Your Audience with Compound Interest
If youâre going to livestream, then you need to act like a TV show.
Youâre on the air every Tuesday at 4pm â Build in that cadence.
With Luma you can create a recurring events page, where your audience can not only book your next show â but EVERY show in the series. And they will get reminded of each show as it approaches.
Every week, your audience compounds over time.
Luma Events has doubled our livestream attendance overnight while delivering a sleek, low-tech page for our viewers to register for our next event.
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