Your-Name.com is Over…

Jordan P. Anderson
2 min readFeb 15, 2022

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Your website is killing your business.

Sadly, you have spent 100+ hours designing your website for it to only get 10–20 visitors per day. The old 2009 model of personal websites and blogs is still clinging on for dear life…

It’s time to kill this ancient practice once and for all.

Stop Dragging Me Out of the Party

When you drive someone to your personal website, you are grabbing me by the neck, out of the party into the parking lot.

Once we’ve left the party, you then tell me all about your new project you’ve been working on. You want me join you and hand over $50. In this instance, I desperately just wanna get back to the party.

But that’s how sales works, bro! You have to get them off social media in order to purchase. What if you could bring your sales pitch to the party?

Keep the Party Going…

Enough with the metaphors — stop driving traffic to your personal website.

When people get there, they have no idea where to go next, and you LOSE credibility in the process. You have not provided clarity to your customers.

A personal website is a fancy maze that your customers DID NOT volunteer for. If you want someone to check out your product, then send them directly to the source. Create one simple product page — nothing more.

Tip #1: Create a 1-page Sales Page (and avoid your homepage).

Tip #2: Build a Links Page. Easily connect your social media audience with a central hub for all of your digital products. There are dozens of link apps. LTX.bio & Veed.io/link-in-bio

Tip #3: Drive Traffic with Intention. Don’t aimlessly send people to your home page for them to get lost. Send them directly to the page THEY NEED to see.

Why bother with a big, clunky website?

Create a simple page for your product and link directly to it.

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Jordan P. Anderson
Jordan P. Anderson

Written by Jordan P. Anderson

Marketing Nerd, Content Creator | Website: https://jordanpanderson.com Social: @jordanpanderson

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